Recently, representatives of sports venues such as the New Federal Art Specialized School, the Ruifet Sports Center and the Qingtian Paradise Indoor Ski Resort, as well as representatives of sports organizations and news media in the province gathered in Deqing, Huzhou, to have a fierce brainstorm on how to use publicity activities to boost the operation and management of sports venues to create a new model.

Sports venues how to achieve the promotion of blood? Big coffee to share the new concept of operation.

With the rise of national fitness as a national strategy, the sports industry is cultivated and supported as a green industry and a sunrise industry. Zhejiang, as a major sports province, has emerged a large number of sports enthusiasts. How to better operate and manage stadiums has also become the industry's thinking. The primary issue.

It is a way to create event IP through publicity. Ji Dixiang, deputy general manager of Qingtian Paradise Indoor Ski Resort, shared his experience in the publicity work of Qingtian Ski Resort for more than a year through case interpretation. Today's media publicity is an era of media integration. It is no longer just through TV and paper media, but also pays attention to new media platforms. Last year and this year's Ice and Snow Carnival were held in Qingtian. We have also done our homework on various media platforms. Now the traffic of Qingtian Ski Resort has increased considerably. Ji Dixiang said frankly that the seasonality of ice and snow sports is very strong, so it will cause tremendous pressure on operators. They often need to complete a year's balance of income and expenditure in about 3 months, so they need large-scale events to add to the stadium. Popularity, just like a large dam, can both release and store water. This is also one of the problems we want to solve through publicity work.

The speakers on the stage talked about it, while the listeners on the stage sometimes recorded it carefully and sometimes thought about it. Relevant personnel of Ningbo Swimming and Fitness Center said: Our situation is a bit similar to that of ski resorts, but it is relatively better. Their approach is also very consistent with ours. When winter swimming competitions are carried out, the enthusiasm of citizens to participate in the competition is still very high.

Shen Jian, secretary-general of the Zhejiang Sports Stadium Association, has also explored this issue many times. He has gone outside the province to learn the operation mode of other venues and learned a lot about the operation concept of venues, such as the operation mode of Jinan Olympic Sports Center. Wuhan Sports Center pays attention to the cultivation of political atmosphere and sports atmosphere. I think the most important thing is that we need to innovate our own ideas and think about what kind of services the people need. Shen Jian said.

Smart Sports Mode to Serve Citizens The Operation of Venues Should Keep Pace with the Times

On the forum, the Huanglong Sports Center, the big brother of the sports venues in the province, also brought its own experience to many sports venues to develop the sports Internet and create smart sports. Not long ago, the 1.0 version of the intelligent management system of Huanglong Sports Center was officially launched, and sports enthusiasts can book the venue with their fingers. Once this intimate sports service was launched, it received numerous praise from Hangzhou citizens.

It is understood that the smart sports system is a platform that integrates many functions such as stadium management and booking, ticket sales, event management, and national fitness big data. The development of smart venues is a direction of venue operation. Recording the sports habits of sports enthusiasts through big data can help us understand customers better. Chen Ziqiang, head of the smart venue management system, said.

For the next stage, Huanglong Sports Center also has a preliminary idea. The system will further optimize and launch version 2.0, increase the function of collecting basic information of users, and aggregate health consumption data into big data. Then, through the cloud platform analysis of big data, various health index values of users' bodies can be obtained, thus providing personalized recommend on exercise, life and diet for users according to their health indicators, let sports enthusiasts be able to exercise more scientifically.