On January 13, the National Sports Industry Conference was held in Xiamen. At the meeting, Yao Ming, chairman of the China Basketball Association, gave a keynote speech on "Cohesion of Social Forces to Promote Basketball Development." In the new form, the Chinese Basketball Association also faces important historical responsibilities and tasks, the principles of the development and reform of Chinese basketball, and the Chinese Basketball Association is trying to do six aspects of work.

The 19th National Congress of the Communist Party of China opened a new era of building socialism with Chinese characteristics. This new era belongs to everyone, and every industry belongs to Chinese basketball. The report of the 19th National Congress pointed out that the main contradictions in our society have been transformed into contradictions between the growing good life of the people and the inadequate development of imbalances. The Chinese Basketball Association also faces important historical responsibilities and tasks in the new form:

1. Innovation system reform;

2. Promote supply-side reforms;

3. Expanding the industrial structure;

4, to meet the national fitness

5. Meet the needs of the people's better life.

When Yao Ming revealed his work ideas and the work of the China Basketball Association, he believed that the development and reform of Chinese basketball should adhere to four principles:

1. Reform and innovation, adult self-discipline;

2, industry norms, guide the market;

Recently, the China Basketball Association is preparing to build 10 coaches, referees, teenagers, news, and the chances of attending. The professionals who love basketball in the society are included in the industry system. Through brainstorming, democracy, and science, democracy, The decision-making mechanism of the rule of law and the scale of the industry.

3, based on the body, expand the brand;

The competitive performance industry is the core of the sports industry. The China Basketball Association plans to focus on one event, integrate social forces, launch more influential brand events, and play an ontological role in the sports industry;

Taking the CBA League as an example, at present, CBA has formed a community of interests with the club through the establishment of corporate governance structure. The operation of the event, business development, brand promotion and other work have been carried out smoothly. This year, business income has reached a record high, influence. constantly improving. The CBA league is currently in the critical period of brand promotion. The CBA brand still has a big gap with the basketball leagues of other developed countries in terms of popularity, reputation and loyalty, but these gaps are also our development. space.

The CRIC will give full play to the role of industry guidance and fulfill the league's supervisory duties. CBA will play a decisive role as the main body of the market, and will play an intensive and comprehensive management of the professional team. Only improve the management of the league, including brand image, competition management, sponsor service, event promotion, media relations, social responsibility, internal system, etc., to the level of brand management, do not take it as a small evil, do not If you are small and small, you can take the initiative in the competition, gain further recognition from the society, and gain market recognition.

4. Cultivate talents and lay a solid foundation.

Talent cultivation is a systematic project, including participants, managers, and operators. It needs to be based on the objective laws of basketball, people-oriented, planned and step-by-step guidance, and cultivate basketball talents at all levels.

Under the care and support of the leaders of the State Sports General Administration, the new China Basketball Association is working hard to do six things:

1. Actively complete the transformation of the role of the de-administrative function and the construction of the association;

2. In-depth implementation of multiple deployments of basketball national team construction at all levels;

3. Strive to push the self-improvement of professional leagues such as CBA, WCBA and NBL;

4. Participate in the preparations for the 2019 Men's World Cup;

5. Vigorously lead the masses to basketball, small basketball, youth basketball, three-on-three and other activities;

6. Actively carry out various international exchanges] foreign cooperation.

After the meeting, Yao Ming also talked about his understanding and thinking about developing China's sports industry. With the vigorous development of China's sports industry, localities actively carry out sports construction according to local conditions. Yao Ming said that there are cultural characteristics and traditions everywhere. As long as we develop along the characteristics and traditions, it is not wrong. Sports is people-oriented, what local residents like, what are the characteristics, what we have to do, so we must do more with less.

Yao Ming believes that the development of the sports industry is to enable more people to join the ranks of sports, and at the same time have a positive role in promoting the upgrading of national productivity and industry upgrading. Yao Ming said: The development of sports is inseparable from the sports industry, and the economic foundation determines the superstructure. I think that taking the sports industry well will determine the height of the sports industry.

At present, there is still a certain gap between the development of China's sports industry and developed countries. Yao Ming believes that this gap lies in the guidance of young people's sports interests and hobbies. Yao Ming used his own example to say: Now that e-sports is very hot, I am also an e-sports player, but this is not my job, but I am interested. Sports itself is also a game, and guiding interest is the most basic thing. We need to think about how we can guide our interests. Teenagers like novelty, competition, and communication, and these elements of sports can be provided. We should put these aspects together in the form of building blocks, with sports competition as the core, so that teenagers can enjoy sports.