On January 13, the National Sports Industry Conference was held in Xiamen. At the meeting, Yao Ming, chairman of the Chinese Basketball Association, made a keynote speech on "Gathering Social Forces to Promote Basketball Development. The Chinese Basketball Association is also facing important historical responsibilities and tasks under the new form, the principles of the development and reform of Chinese basketball, and the Chinese Basketball Association is working hard to do six aspects of work.

The 19th National Congress of the Communist Party of China opened a new era of building socialism with Chinese characteristics. This new era belongs to everyone, every industry, and also belongs to Chinese basketball. The report of the 19th National Congress of the Communist Party of China pointed out that the main contradiction in our society has been transformed into the contradiction between the people's growing good life and unbalanced and inadequate development. The Chinese Basketball Association is also facing important historical responsibilities and tasks in the new form:

1. innovation system reform;

2, promote supply-side reform;

3. expanding the industrial structure;

4, to meet the national fitness

5. Meet the needs of the people for a better life.

When Yao Ming revealed the working ideas of himself and the Chinese Basketball Association, he believed that the development and reform of Chinese basketball should adhere to four principles:

1, reform and innovation, adult self;

2, industry norms, guide the market;

Recently, the Chinese Basketball Association is preparing to set up ten special committees for coaches, referees, teenagers, news, and chances of arriving. Professionals from all walks of life who love basketball are included in the industry system. Through brainstorming and democratic concentration, scientific, democratic and legal decision-making mechanism and industry scale are formed.

3. Take the body as the foundation and expand the brand;

The competitive performance industry is the core of the sports industry. The Chinese Basketball Association plans to take the first event as the core, integrate social forces, launch more influential brand events, and play an important role in the sports industry;

Taking the CBA League as an example, at present, CBA has formed a community of interests with the club by establishing a corporate governance structure, and various tasks such as event operation, business development, and brand promotion have been carried out smoothly. This season's business revenue has reached a record high and its influence has continued. improve. The CBA league is currently in a critical period of brand promotion. There is still a big gap between the CBA brand and the basketball leagues of other developed countries in terms of popularity, reputation, loyalty and other dimensions, but these gaps are also our development space.

The Middle Ancient Basketball Association will maximize the role of industry guidance and fulfill the responsibility of league supervision. CBA company will play a decisive role as the main body of the market, play a professional team of intensive cultivation and comprehensive management. Only by raising the management of the league, including brand image, competition management, sponsor service, event promotion, media relations, social responsibility, internal system and other work to the height of brand management, do not do it with evil and small, do not do it with good and small, can we grasp the initiative in the competition, further gain social recognition and market recognition.

4. Cultivate talents and lay a solid foundation.

Talent training is a systematic project, including participants, managers, and operators. It is necessary to cultivate basketball talents at all levels and types according to the objective laws of basketball, people-oriented, planned and step-by-step guidance.

With the care and support of the leaders of the State Sports General Administration, the new Chinese Basketball Association is working hard in six areas:

1. Actively complete the role function transformation and association construction of de-administration;

2. In-depth implementation of a number of arrangements for the construction of basketball national teams at all levels;

3. Strive to promote the self-improvement of professional leagues such as East CBA, WCBA and NBL;

4. Participate in the preparations for the 2019 Men's Basketball World Cup;

5. Vigorously lead the masses to play basketball, small basketball, youth basketball, three to three and other activities;

6, actively carry out various international exchanges] foreign cooperation.

After the meeting, Yao Ming also talked about his understanding and thinking on the development of China's sports industry in an interview with the media. With the vigorous development of China's sports industry, various localities are actively carrying out sports construction according to local conditions. Yao Ming said that any place has cultural characteristics and traditions. As long as we develop along the characteristics and traditions, we will not be wrong. Sports is people-oriented. We will do whatever local residents like and what their characteristics are. This will definitely get twice the result with half the effort.

Yao Ming believes that the development of the sports industry is to enable more people to join the ranks of sports, and at the same time have a positive role in promoting the upgrading of national productivity and industry upgrading. Yao Ming said: The development of sports cannot be separated from the sports industry, and the economic foundation determines the superstructure. I think doing a good job in the sports industry determines how high the sports industry can reach.

At present, there is still a certain gap between the development of China's sports industry and that of developed countries. Yao Ming believes that this gap lies in the guidance of young people's sports interests and hobbies. Yao Ming used himself as an example: E-sports is very popular now. I am also an E-sports player, but this is not my job, but I am interested. Sports itself is also a game, and guiding interest is the most basic thing. We need to think about how we can direct interest. Teenagers like novelty, competition, and communication, and these elements sports can provide. We should put together these aspects in the way of building blocks, with sports competition as the core, so as to make young people like sports.