As the largest exhibition in the field of marathon in China, the 2nd China Marathon Expo was held in Xiamen on the 4th. At the 2nd China Marathon Industry Summit held in conjunction with the Marathon Expo, the development of China's sports industry by marathon has become the focus of attention. 

In recent years, the marathon has blossomed everywhere in China, and it has become an important engine for China to develop the sports industry and promote the structural reform of the supply side of the sports sector. Xiamen has become one of the most representative representatives.

Since its inception in 2003, the Xiamen International Marathon, which has been in existence for 15 years, has been awarded the International Athletics Road Gold Medal for many years. At the marathon fair of the day, Duan Shijie, chairman of the China Athletics Association, also awarded the title of Marathon City to the Xiamen Municipal Government.

Wu Weiping, deputy secretary-general of the Xiamen Municipal Government Office, also revealed that with the establishment of a number of boutique events such as the Marathon, the World Triathlon, the International Beach Volleyball Tournament and the Motorboat World Championships in Xiamen, the Xiamen sports industry has developed rapidly and many sports goods companies The headquarters gathers in Xiamen. At present, Xiamen has more than 2,000 sports manufacturing enterprises and has become Asia's largest export base for fitness equipment.

Bao Mingxiao, director of the China Sports Economic Research Center of the Sports Science Research Institute of the State General Administration of Sport of China, also believes that the marathon has become a booster for urban reform, development, innovation, high-end development, characteristic development, shared development, and green development in China.

Ding Shuibo, Chairman of the Board of Directors of Xtep Co., Ltd., believes that participating in the marathon will promote Xtep to become a mass sports service from sports goods manufacturers, pure event sponsorship to integrated services. In his view, events, equipment, services and socialization will be the breakthrough direction for Chinese sports brands.

China Marathon, a sunrise industry, Wang Nan, vice chairman of the China Association for the Advancement of the Land, spoke highly of the contribution of the marathon to Chinese sports. He also admitted that the marathon did not have its proper status in the sports industry. The marathon still owes a reasonable amount to the Chinese marathon enterprises. income.

Wang Nan revealed that in the next five years, the China Association for the Advancement of Science and Technology will be committed to the overall layout of the Chinese marathon industry, with policies as the lever and direction, coordination of social resources and social relations, and the development of enterprises.

It can also be observed from the marathon fair that the exhibition of 26,000 square meters attracts 145 exhibitors, including not only domestic and foreign road running events, but also event timing systems, logistics, insurance, intellectual property protection, registration systems, photography. A full range of event service organizations such as video cameras, medals and other derivative developments, as well as diversified products and well-known sponsors of running equipment, running fashion, health fitness, sports tourism, sports media, and a complete industry chain of marathon industry. Industrial belt development prospects.